Clean filtration, triggered by light
BRID’s exclusive technology uses a highly effective process called Photocatalytic Oxidation (PCO). This reaction is triggered by the energy generated by light. A precisely calibrated LED board shines on a nano-structured ceramic filter, coated with doped nano Titanium Dioxide (TiO2). As a consequence, electrons are released at the surface of the filter and they interact with water molecules present in the air, breaking them up into hydroxyl radicals. These hydroxyl radicals, despite being extremely short lived, are highly reactive: they attack and break down the chemical bonds of pollutant molecules, turning them into harmless substances.